EASTON INSIDE OUT
Using over 100 GoPro’s, F360 and directing collective Conscious Minds collaborated on bringing a fresh look at seeing every angle and speed of the game from within a first person pov, not the stands.
THE PROJECT BREAK DOWN
The super talented folks at Cutwater and Easton created a special challenge for F360. The core of the concept was to first and foremost capture the visceral, true feeling of being INSIDE an athlete’s experience day to day. This isn’t a glossy celebrity campaign, the 13-year old athlete lives and breathes his or her sport from the inside. Especially, when it’s you getting hit. No multi-million dollar contracts here, no tattooed celebrities. Pure Easton’s love of sport.
What resulted became an instant buzz in the social sphere, landing on the front page of superstar blog Gizmodo’s ‘Must Watch’ list.
Of course, our biggest compliment was when GoPro themselves featured Inside Out as “one of the best videos we’ve seen” and Favorite Video of the Day. Directed by Conscious Minds.
Easton’s first in a series of four content videos. This is the Anthem that is Easton’s first ever to combine all three disciplines of Baseball, Hockey, Lacrosse into one content film.
Hockey players seen from inside out.
Baseball players seen from inside out.
Lacrosse players seen from inside out.