BEATS BY DRE
One of the best producers in the world, Dr. Dre teams up with one of the best basketball players in the world Lebron James to create a custom earphone bud that is built for workout & training sessions.
LEBRON JAMES WEB COMEDY SHORT
Also featuring web sensation, comedian, and hilarious celeb imitator Affion Crockett.
Not everyday you get to work with two legends from their respective industries and collaborate on a content film that is part web comedy short and part brand film.
Dr Dre reached out to his long time collaborator Philip G. Atwell and F360 to produce this launch film for PowerBeats.
The Lebron James designed sports product line for Beats By Dre. Written and Directed by Philip G. Atwell.