Founded by partners Peter Friedman & Eric Tu, F360 was born to explore, to discover, and to solve the world's most difficult problems, specifically under a project to project basis.Whether it be traditional broadcast, experiential events, or multi-disciplinary interactive projects, F360 builds A-level creative and production solutions from scratch to solve each and every brief. We are F360.
~ An ever expanding collection of non-traditional content creators. ~
World class creative LED Technologists Bionic League are behind some of the most recognized live event experiences of the last ten years. Credits include ten years of developing the Coachella visual grounds and stage experiences, Daft Punk's Alive Tour, Kanye West Glow Tour, NIN, DeadMau5, MTV VMA's and this past fall's foray into brand engagement; Target Spectacular for Mother NY. Since Target Spectacular, Bionic has continued their globe trotting installations with technology-driven live events from DeadMau5's sold out Earl Court London show to Activision's recent Call of Duty AXP with Kanye West.
Evolve is a director / dp team made up of Joel Edwards and Bill Roach. Based between Chicago and New York City, Evolve is best recognized as crafting the identity and look for the visually stunning, Emmy nominated, ESPN docu-series E:60. Spanning the six years of the primetime series, Evolve has traveled the world creating some of the most incredible real people stories in television today. Joel and Bill have truly left their unique storytelling mark in the world of sports. They are dedicated for the next chapter in their film careers by expanding their visual domain into directing television commercials, digital content / webfilms, promos, and new emerging platforms.
Director / DP / Art Director triple threat Ross Harris has worked on some of the most iconic viral campaigns of recent advertising history; most notably the Ray Ban Never Hide Series and most recently the mega successful Easton Ultimate Batting Practice series. Easily accumulating over a combined 25million+ youtube views on his viral work, funny enough, his face might actually be best recognized from his days as being a child actor in over a 100 TV commercials and the boy Joey in AIRPLANE who most famously asked Roger Murdock if he was actually Kareem Abdul Jabbar. As a creative, Ross was Beck's art director & photographer for his first three albums and tours. Loser, Odelay!, Mutations all being instant classics in album cover art history.
Interactive Creative Director Brandon Savoy's team 'CRAVE' is a LA based graphic design, developer, photography collective built for the web 2.0 generation. From ipad based microsites to rich media banners and integrated digital platforms, Brandon and CRAVE are a key component to bringing F360's content seamlessly into the web based world. Working as an in-house digital design/developer team for F360, Crave gives the content studio the full capability to take a project from brief to digital launch....and beyond.
Blue Strat is the television and entertainment arm of F360, created by Peter Friedman and Eric Tu and run by creative producers, showrunners, tv writers, and editors, Blue Strat launched with the development, production, and post production of the highly successful sports based docu-series Pipe Dream for NBC's Golf Channel. Pipe Dream is the story of a homeless golfer given a second chance to try to get his life together and find a way on the PGA Tour. Very well received by the public and broadcasted during primetime slots weekly to a worldwide audience, the show was welcomed as a fresh new way to see the story of golf as a life changing experience. Currently Blue Strat is in development with another six TV projects.